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The Listing Agent - Marketing Your Home to Other
Agents
The Multiple Listing Service
Even before the sign is up and the brochures are ready, your agent should list
your property with the local MLS (Multiple Listing Service). The MLS is a
database of all the homes listed by local real estate agents who are members of
the service, which is practically all of the local agents.
Important information about your property is listed here, from general data such
as square footage and number of rooms, to such details as whether you have
central air conditioning or hard wood flooring. There should also be a photo,
and a short verbal description of what makes your house "special."
Agents search the database for homes that fit the price range and needs of their
clients. They pay special attention to homes that have been recently placed on
the market, which is one reason you get a lot of attention when your house is
first listed. Many agents will want to preview the home before they show it to
their clients.
The main point about having your house listed in the MLS is that you expand your
sales force by the number of local MLS members. Instead of having just one agent
working for you, now you may have hundreds or more, depending on the size of
your community.
The listing agent’s main job to make sure that the other MLS members know about
your house. This is accomplished through listing your house in the Multiple
Listing Service, broker previews and advertising targeted toward other agents,
not homebuyers.
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